How Doing Documented Teardowns is a Win-Win

It all started with a reach out and an innocent call. Me: “Hi Pascal, it’s Dez.” Then after the small talk, Pascal hit me with a simple line: “How can you help me? With more paying customers.” I replied: “Look, I’ll figure out what I can do for you and get back.” I felt dumbfounded. At least for a day.

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